Rande Vick

About Rande Vick

I’m Rande Vick, the founder of VICK and the creator of the Neurobrand Method™, a neuroscience-centered brand strategy framework that helps businesses become memorable, not just visible. My work sits at the intersection of neuroscience, cultural anthropology, storytelling psychology, and strategic positioning, and focuses on building the emotional memory systems that drive long-term brand trust and differentiation.
I’ve been featured in Brandingmag, Music Inc Magazine, Shoutout LA, and Voyage LA, to name a few publications. I’m scheduled to speak at NAMM 2027 on the science of story in branding.​​

The Neurobrand Method™

A neuroscience-informed framework inspired by peer-reviewed research from scientists such as:

Paul Zak (immersion, oxytocin-based trust & value measurement)
Uri Hasson (neural coupling & storytelling)
Matt Johnson (consumer neuroscience)
Craig Stark (memory & pattern separation)
Lisa Feldman Barrett (constructed emotion & prediction)
Charan Ranganath (memory & prediction)
Lisa Genova (emotion & memory)

There are three core pillars:

Immersion

Crafting sensory and emotional spikes that signal the brain: remember this.

Neural Coupling

Storytelling that syncs minds and builds shared meaning.

Subconscious Associations

Engineering the associative networks that influence what people recall, trust, and buy. 

Supporting architecture:
The 3N’s (+ Narrative) Framework
Nuance. Novelty. Nostalgia. Narrative.​

Professional Focus

I help founders and expert-led teams turn invisible value into memorable market advantage through:

■ Brand Positioning & Differentiation The strategic foundation that determines how a brand is perceived and remembered.

■ Identity Systems & Messaging Emotion-first brand language people can recall and repeat.

■ Brand Experience & Conversion Strategy Design and structure built for cognitive fluency and trust.

■ AEO/GEO Brand Infrastructure Building brands that show up in AI Overviews, GenAI summaries, and knowledge engines, not just Google search.

■ Speaking & Thought Leadership Memory, meaning, branding, and culture.

In January, I was booked to speak at the NAMM Show 2026 "How to Build an Unforgettable Brand Using Neuroscience."​​

Client Work

See how the Neurobrand Method™ translates into measurable results: Case Studies​

Media & Publications

Brandingmag Articles
Music Inc Magazine Articles
Business of Story Podcast: Featured guest with Park Howell
Cut The Tie Podcast: Neurobranding
Shoutout LA + Voyage LA + Bold Journey Interviews
Referenced as "Notable Publication" on the Wikipedia page for Neurobranding

Books

Neurobranding: The Brain Based Method to Make Your Brand Unforgettable
(published 2025)

A practical guide to building memory-based brands.​

Radical Value: Building Brands to be Uncannily Memorable
(published 2026 — foreword by Dr. Paul Zak)​

Background & Origin Story

My background blends:
BA in Theology, (concentration on cultural anthropology),
Philosophy, belief systems, and narrative identity
Neuroscience and emotional memory
25+ years experience working with global brands
UC Davis Certification in SEO

The through-line:
Why people believe what they believe — and how memory forms identity.
That academic curiosity became the foundation of the Neurobrand Method™.​

Speaking Topics 

Neurobrand Strategy
Memory Engineering for Brands
The Neurochemical Cascade of Trust
The Flattening: How Modern Branding Lost Meaning
Building Brands That Haunt Identity, Belief, and Brand Loyalty​​

Contact

Ready to build a brand architecture designed for permanence?
Let’s talk.​